As a socialpreneur, you’re making a difference in society (or want to). You’re a cause or community leader, coach, or consultant building a community around a nonprofit, town, institution, or business that helps make life better.

Most socialpreneurs know they’re doing work that matters so they assume that if they just keep working hard and promote what they’re doing, over time people will find it, learn about it, and love it.

So, they create all kinds of things to attract a crowd.

They focus on telling their story, brush up on the latest marketing trends, find inspiration in what’s worked for others, and pump out promotions far and wide. When they don’t see growing numbers or increasing interest, they assume the problem is that they must not have some “thing.” Their website must not be fancy enough. They must need to make some videos. They haven’t updated their photos in a while and probably need those. They’ve never had an enewsletter or tried Instagram.

So, they invest their limited resources in making one thing after another...and still don’t get the results they’d like.

SOUND FAMILIAR?

I totally get it. Like you, I made the choice to use my expertise to do some good in the world. I spent a large portion of my career sitting on your side of the desk. From million and billion dollar fundraising campaigns to associations, businesses, events, programs, and institutions, I’ve branded and marketed all kinds of good. 

Along the way, I’ve seen far too many socialpreneurs waste their limited resources on making some new “thing” - a new video, a new mailer, a new email series, a new social ad, a new website - only to end up right back where they started...wishing more people cared.

So, I founded Urgently Good, a NJ-based boutique branding and marketing firm, to help good brands take a direct path from invisible to irresistible - FAST.

WHAT I’VE LEARNED IS THIS…

No amount of snazzy or expensive design will get people to care if there isn’t any “we-ness.” 

Successful communities are mutual. They think and act collectively towards a common purpose. They have similar goals, values, beliefs, and dreams, which enables them to develop hopefulness, togetherness, and a spirit of - what researchers like John Gottman
call - “we-ness.” 

“We-ness” is what creates belonging and makes something feel irresistible and urgently good. 

It’s what compels people to say to themselves, “Wow! This is SO me. Why the heck haven’t I done this yet?!”

HERE’S THE CATCH

Just because you’re working hard to do good in the world doesn’t mean you share an identity and purpose with anyone right now.

In fact, odds are that you probably don’t...and you don’t even realize it.

Far too many agencies and designers make a living by creating whatever shiny new thing you request, rather than helping you figure out what you actually need. It leaves you in a massively confusing, frustrating, overwhelming, and expensive cycle of trying to solve the wrong problem, and it’s sooooo not your fault.

But, it means that you’ve been tied up exploring what to do and try next to get people to care and haven’t even given people a reason to care. Without “we-ness,” the right people won’t understand, won’t notice, or - worse - will completely ignore your efforts.

The “secret” to building an irresistible and urgently good brand is an intentional and disciplined practice of consistently determining and amplifying what is truly essential - the “we-ness.”

I CAN HELP YOU FIND THAT PLACE OF “WE-NESS”

As a socialpreneur, you know what people need. Right now, most of them probably aren’t ready to hear it. They just know what they want.

Fortunately, I know how to take what you think you want to say, find out what really matters to everyone involved, and give you the tools you need to build an urgently good brand - one that’s so irresistible the right people can’t help but notice, desire, remember, and value it.