I'm Laura Stanik, and I'm on a mission to make social good the social norm.
Many of the world’s most pressing issues, from cancer breakthroughs to ocean clean-ups, are being positioned by under-resourced brand builders, communicators, and marketers. These causes are critical to society's health and success, but the skilled folks behind them are struggling to compete for audience attention because they're up against resource-rich brands. That's never seemed right so I founded Marketing for One, a brand consultancy that empowers organizations and professionals determined to make life better with the transformational strategies, resources, and training they need to unearth and activate audience members at an individual level - and advance even more good.
Help completing a big project is awesome for those without the bandwidth or expertise in-house, but often what's really standing in the way of skilled folks advancing more good in the world are moments of resistance, doubt, and frustration. I've encountered sooooo many individuals and small teams desperately in need of practical advice to conquer these real-life, every day barriers - like knowing how to respond when others insist "the audience is everyone" (don't you just hate that?). I hear over and over about moments like these so I started Marketing for One's Strategy Moment Blog to make the space and time for more good by removing every obstacle standing in the way of actually doing marketing.
In my spare time, I do some good of my own through AHEM, a sustainability organization I founded to interrupt everything - from our lifestyles to our mythologies - so that we can secure habitable surroundings and nurturing societies for all.